Website Development & Optimisation

Welcome to Digital Remedy, I'm Tim Bridges, aka BrowserBugs, a freelance web developer and technical optimisation enthusiast from Redhill, Surrey. The Dr Jekyll of SEO meets Mr Hyde of Development, I specialise in the technical chemistry between website content, architecture and performance to meet search engine guidelines whilst delivering a positive user experience.

The Dr Jekyll of SEO

About

Since humble beginnings in 2000 when it was all just tables and flash I have always been evolving; from junior days as a designer, to server side, analytics and content management. Thanks to this journey I have first-hand experience throughout the project cycle, from initial concept to delivery and the pitfalls in-between. It’s hard to define myself today, I’m without a self-imposed job title, some clients call me a developer, for others I'm their consultant, project manager, web guy … there are some who call me, Tim?

Optimisation is more than just “SEO”, it’s about refining all aspects of your website, striking a balance between delivering your visitors a satisfying experience whilst assisting search engines in understanding your content and structure. The responsibility of optimisation is not down to just one person or department either; from designers and developers to writers and data analysts, the success of any website is the collective result of team effort … and that’s where I can help.

Performance

ResolutionNDT.uk with Pingdom Website Speed Test and Google PageSpeed Insights.

To be honest nobody likes to wait, and with Google using page speed in mobile search ranking starting from July 2018, the speed of any website is now a bigger ranking factor than ever. But this is not something new, search engines have been beating this drum for some time, and for visitors on mobile networks every second that passes their back button looks more and more tempting … is the page worth waiting for?

I’ve spent a lot of time in the research and application of methods which will help improve the real-world performance of a website; from assessing runtime bottlenecks to caching, compression and consolidating assets, every millisecond saved is worth it in the long run, see my examples for a few projects.

Architecture

Google Search Console example showing website architecture problems.

Website architecture is often overlooked and yet it plays a vital part of optimisation, and I’m not talking keyword loaded URLs, pshh, it’s much deeper than that. Great architecture comes from planning and attention to detail, helping all pages to work in harmony rather than competing with one another. Poor architecture can lead to all sorts of problems; duplicate pages appearing, diluted ranking signals, complicated navigation, excessive crawling, broken links, multiple redirects … the list goes on.

With a solid structure it will help the search engines to crawl your website, giving them a clearer understanding as to the relationship between categories and their sibling sections. Venture further into validation and improved error handling, it's possible to prevent many of the problems from happening in the first place, reducing bounce rate and keeping the all-important ranking signals pointing to the pages that really matter.

Content

Website Content Optimisation for CamperSales.co.uk.

Content is King’ as Bill Gates covered in his essay back in 1996, and content today is no different with an ever increasing hunger for up-to-date information. Content plays such a vital role in the success of any website, it’s the very reason anyone is visiting in the first place, and it’s the single most influential signal to any search engine. Generate a deep level of content and you can become an oracle on any subject, loved by visitors who will share your content and rewarded by the search engines with a higher search position.

Great content is within everyone’s reach, but before jumping on the bandwagon of blogs and generating content for content sake it’s best to stop, take a step back and contemplate the information you’re about to create. I can help by assessing your current content and helping to plan ways of strengthening it to a deeper level, raising the bar with unique information that will meet visitor satisfaction and search engine guidelines.